Share this page

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

Professional CV Writer

The Career Guy has been writing professional CV's for 20 years covering the full spectrum of employment from Warehousing to Lawyers & Surgeons. More

Careers Adviser

The Career Guy has worked within the Recruitment and Training sectors for 20 years and has personally helped over 10,000 people back into sustainable employment. More

Personal Branding

The Career Guy offers a full Personal Branding Service including; LinkedIn, Websites, Social Media Management,
it's time for you to take control of your brand.


Redundacy Support

The Career Guy offers a comprehensive tailor made Redundancy Support Service to business. Helping your staff is my priority. More


Build Your Brand Trust on Social Media

Social Media Management Personal Branding Building Your Personal Brand Online Personal Branding Social Media Tips

6th June 2017: The Career Guy's new live chat is now available, look to the bottom right of your screen if I'm online just pop a message up and we can havce a chat.

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

Where does your business rate on the consumer trust meter for your brand on social media?

According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network.  Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of consumers make purchases based on this fact. Where do people look when they want to find out what others think about a product or service before making that purchase?  Social media has become a main resource for buyers to find out how other people feel about that product or service, and ultimately determine for yourself if a company or individual is trustworthy based on what you find.

The value of building trust

According to author and entrepreneur, Paul Rand, in his book, “Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business,” the goal for every brand is to become highly recommended. He explains several ways to accomplish this through social media:

• Stay active and regularly monitor your social media channels

• Share content, visuals, and other information that is relevant to your product or service

• Make the majority of posts and tweets about engagement with your audience, and only a small percentage on your brand’s message

• Be quick to respond to any feedback, especially anything negative

• Ask questions to encourage engagement, which helps your brand get to know its audience

• Own up to any mistakes right away in order to build trust

• Treat your employees well as reviews are often seen by potential clients

When your brand becomes highly recommended it not only builds your audience, but also establishes you as a trusted expert in your field.

Consistency of message and focusing on building meaningful relationships should be top of mind in order for your community to consider purchasing a product or service. With daily interaction and activity, your brand will grow over time as you tap into the power of recommendations through social media.

Go back to main blog post page

Article written by The Career Guy a professional CV Writer, Careers Adviser, Personal Branding Specialist and Redundancy Support Services provider, based in the UK providing a range of professional services to both companies and individuals across the United Kingdom.

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

The Career Guy brings you a fully SSL Secured website experience.

Safe and Secure Payment is currently offered via Direct Bank Transfers, a new Secure Online Shop is on its way.


Careers Advice
Covering Letters
CV Writing
Interview Techniques
Jobsearch Tips
Personal Branding
Social Media Tips


Terms and Conditions
Copyright Notice
Cookie Policy
Privacy Statement
Website Disclaimer
CV Writing Services UK 

Download Price List
Download CV Questionnaire (PDF)
Download CV Questionnaire (Word)


T: 07706 622279
E: hello(at)

Monday-Thursday 10am to 7pm
Friday 10am to 5pm
Saturday & Sunday Closed

Build and Hosted by: Custom-Hosting