Share this page

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

Professional CV Writer

The Career Guy has been writing professional CV's for 20 years covering the full spectrum of employment from Warehousing to Lawyers & Surgeons. More

Careers Adviser

The Career Guy has worked within the Recruitment and Training sectors for 20 years and has personally helped over 10,000 people back into sustainable employment. More

Personal Branding

The Career Guy offers a full Personal Branding Service including; LinkedIn, Websites, Social Media Management,
it's time for you to take control of your brand.


Redundacy Support

The Career Guy offers a comprehensive tailor made Redundancy Support Service to business. Helping your staff is my priority. More


Building your Personal Brand from Scratch

Personal Branding Building Your Personal Brand Online Personal Branding

6th June 2017: The Career Guy's new live chat is now available, look to the bottom right of your screen if I'm online just pop a message up and we can havce a chat.

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

In general, your personal brand always exists, whether you know about it or not. That said, when you’re new to the professional world, you get to start out with a relatively clean slate. This gives you the opportunity to build your brand from scratch.

In the beginning, it is essential to shape your personal brand so it will portray you as the mature professional you are. A strong brand can really help you down the road, when it’s time to start the hunt for jobs.

If you’re new to the personal branding game, check out these five steps to building your personal brand out of nothing:

1. Determine your goals.

The overall point of having a strong personal brand is to build your career. So naturally, the first step is to determine where you want to go. No matter where you are in your career when building your brand, it is essential to figure out your goals. Both short-term and long-term goals are important.

What do you want to study? What are your passions? Where in the world would you like to live? For which company would you love to work? All of these questions are important to consider now, so you can decide how to shape your brand.

2. Compile your history.

The next part of your brand involves your past. Make a list of all of the experiences you’ve had relating to your goals. This might include education, jobs, volunteering, or anything else relevant. All of these experiences will culminate into your CV, which is a big part of your brand.

In addition to simply listing experiences in your CV, you can use these to tell the story of who you are and what you’ve accomplished. Stories are the meat of your brand, so figure out the best stories from your professional history you can share.

3. Create a consistent web presence.

Once you’ve established your past and your future, it’s time to look at what you can do in the present. A big part of this is establishing an online presence. If you haven’t already, create accounts on Google, Facebook, Twitter, and LinkedIn. Social media is a great way to make yourself prominent on search engines, which boosts the signal of your brand.

Additionally, your email address and all of your accounts on these sites should have consistent and professional usernames (preferably a derivative of your own name). You should also have the same professional photo on all of your profiles. Again, consistency makes you easier to find and more credible.

4. Learn how to stand out.

Once you’ve established a presence, it’s time to learn how to stand out from your fellow job seekers. Do research on other professionals on similar career paths. Look for the sites they use, the articles they share, and the content they produce. Use your peers for ideas, but find a way to be unique. Channel their methods into your own mission.

You get additional bonus points for going above and beyond the standard social media profiles. Having a personal website is a fantastic way to stand out; only seven percent of other job seekers have one. Plus, maintaining a blog and/or writing guest blog posts on websites in your industry really amp up your brand’s signal.

5. Expand your network.

The final step is to get out there and let people know who you are. Connect with people on social media. Reach out with useful information they might appreciate. Attend networking events with the same mentality. Make people want to talk to you because you have something interesting to say.

Your network will benefit your brand down the line. When people know you as the strong professional that you are, they’ll be more likely to help you out when you’re looking into your next career move.

Once you’ve done each of these steps, your personal brand is never truly finished. In order to have a successful brand, you must continue to shape and add to it. Your brand will expand as you gain new experiences and meet new people, so keep an eye on it.

Go back to main blog post page

Article written by The Career Guy a professional CV Writer, Careers Adviser, Personal Branding Specialist and Redundancy Support Services provider, based in the UK providing a range of professional services to both companies and individuals across the United Kingdom.

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

The Career Guy brings you a fully SSL Secured website experience.

Safe and Secure Payment is currently offered via Direct Bank Transfers, a new Secure Online Shop is on its way.


Careers Advice
Covering Letters
CV Writing
Interview Techniques
Jobsearch Tips
Personal Branding
Social Media Tips


Terms and Conditions
Copyright Notice
Cookie Policy
Privacy Statement
Website Disclaimer
CV Writing Services UK 

Download Price List
Download CV Questionnaire (PDF)
Download CV Questionnaire (Word)


T: 07706 622279
E: hello(at)

Monday-Thursday 10am to 7pm
Friday 10am to 5pm
Saturday & Sunday Closed

Build and Hosted by: Custom-Hosting