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The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

Professional CV Writer

The Career Guy has been writing professional CV's for 20 years covering the full spectrum of employment from Warehousing to Lawyers & Surgeons. More
 

Careers Adviser

The Career Guy has worked within the Recruitment and Training sectors for 20 years and has personally helped over 10,000 people back into sustainable employment. More
 

Personal Branding

The Career Guy offers a full Personal Branding Service including; LinkedIn, Websites, Social Media Management,
it's time for you to take control of your brand.
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Redundacy Support

The Career Guy offers a comprehensive tailor made Redundancy Support Service to business. Helping your staff is my priority. More

 

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Personal Branding

The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

As this trend continues to develop, it will become something everyone looking for their first job, their next job or that all important promotion will need to take into account on a daily basis in order to ensure they are projecting the best possible online image. Below is a brief set of basics that The Career Guy can help you put into place to develop your personal online brand.

Understand that brand is a collection of shared associations and concepts: Microsoft, Apple, Virgin Media: each of these brands has a small set of powerful meanings or concepts shared by their audiences. Think Apple, for example, and you think beautiful, cutting-edge consumer technology – and a little apple logo. Your personal brand is the same. The aim is to develop a set of meanings for yourself which are positive and strong. So your brand is not something that you can decide on the morning of an interview: it’s not a mask that you can put on and take off. It’s never too soon to start building your brand, but it can certainly become too late if you ignore it, and the best way start is to examine your core purpose.

Have a sense of purpose: Powerful brands know what they are trying to do, and so do their customers. Think about your purpose: what you want to achieve and why. It doesn’t have to restrict you in the long term, but it will give you a clear focus and narrative in the short term. And if you have a clear sense of your purpose, it will not only be reassuring to employers, but also enable you to answer questions such as “What do you hope to be doing in five years?”

Your career history – and future: Many people have diverse and sometimes conflicting educational and career histories, and there’s no problem at all in that, providing that you can weave your experiences together to make a coherent career story. From all your experiences what did you learn, how did you change, how has it brought you to a clear sense of where you are now and where you are going? In the end, all successful branding is about story. Learn yours well so that you are comfortable telling it.

Brand Positioning’: Positioning is a relative concept, referring to the place that you occupy in the mind and heart of your audience, relative to other brands. What position do you want to occupy? “Simply the best” is not an appropriate answer. Fine artists talk about a “specific”, which is a similar concept. What is your “specific”? It’s not just something that you are good at but something that truly distinguishes you. The trick is to be very clear in your own mind about the combination of things that you offer and how they together make something compelling and distinctive.

Tell an irresistible story: Facts alone are dull, and lists of qualifications are just facts. To create a brand for yourself, you have to capture the imagination of your audience. Tell them something that makes them feel something (excitement, trust, confidence). Buried in almost every CV that I’ve seen, there is a story of an achievement, or a skill, or an approach, which has the potential to help an individual stand out from the crowd.

Resist the temptation to exaggerate or to invent: At all costs, resist. Great brands are founded on authenticity. You don’t need to be anything other than you: just tell your story better. A classic example is to over-state levels of responsibility or of skill. But, depending on your personality type, it can also be tempting simply to add unnecessary swagger and false self-confidence, in the manner of a contestant in The Apprentice. Straightforward presentation of what you might call a modest self-assuredness is much more appealing.

Become not just irresistible but irreplaceable: The best way to build a brand reputation early on is by the way you act and the value that you add. Throw yourself into every opportunity to serve. Your enthusiasm and commitment to the organisation will be noticed and valued. When they are begging you to stay, you’ll know you’ve started to really build your brand.

The Career Guy can put together a personal package of Personal Branding support tailored to meet your needs including, managing Facebook, Twitter and LinkedIn profiles as well as how to manage your online activity when job hunting a package that is designed to suit your personal career path, contact The Career Guy on 07706 622279 or drop The Career Guy an email through the online form The Career Guy

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As a sales rep I know the importance of having documents that can sell products, what I couldn't do was write a document that sold ME. The Career Guy taught me how to sell myself and my skills and talents, the CV he produced for me is a perfect example of what a sales document should be. Since receiving my CV and using it I have been invited to far more interviews than ever before in my career.
Mr J Clarke
The Career Guy, Professional CV Writer, Careers Adviser, Personal Branding Specialist, Redundancy Support

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